منابع مشابه
Fear and autonomic arousal.
32 female undergraduates were classified as high fear (HF) or low fear (LF) of spiders. After reduction of orienting responses to pictures of neutral animals, Ss in the experimental condition were shown pictures of a spider, and Ss in the control condition were shown pictures of a snake. Using the response to the last neutral stimulus as a baseline, HF Ss in the experimental condition when firs...
متن کاملThe Role of Fear in Persuasion
Previous research on fear/threat appeals has correlated fear intensity with persuasion. However, fear might influence persuasion in at least four conceptually distinct ways: (a) the proclivity to experience fear, (b) the rise from baseline to peak, (c) peak intensity, and (d) the decline from peak to postmessage fear. A study was conducted in which 361 participants read a message that first des...
متن کاملFear arousal, persuasion, and actual versus implied behavioral change: new perspective utilizing a real-life dental hygiene program.
In three junior high schools, students were exposed to high fear arousal, moderate fear arousal, positive affect arousal, elaborated recommendations only, and brief recommendations only directed at improving toothbrushing behavior. Criterion measures of information, anxiety, intention to behave, self-report of behavior, and a new chemical indicator of actual toothbrushing behavior were administ...
متن کاملThe Effects of Physiological Arousal on Information Processing and Persuasion
The effects of physiological arousal on persuasion are investigated. An exercise task was used to manipulate physiological arousal, and systolic biood pressure readings were taken to assess the effectiveness of this manipulation. The resuits indicate that endorser status (celebrity or noncelebrity) has a stronger influence on brand attitudes under high than under moderate levels of physiologica...
متن کاملFear and Loving in Las Vegas: Evolution, Emotion, and Persuasion.
How do arousal-inducing contexts, such as frightening or romantic television programs, influence the effectiveness of basic persuasion heuristics? Different predictions are made by three theoretical models: A general arousal model predicts that arousal should increase effectiveness of heuristics; an affective valence model predicts that effectiveness should depend on whether the context elicits...
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ژورنال
عنوان ژورنال: THE JAPANESE JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY
سال: 1975
ISSN: 0387-7973,1348-6276
DOI: 10.2130/jjesp.15.12